Tag Archives: Spring 2010

Hint for Question 1 in the Jonathan Adler Summer Lovin’ Contest!

Are you enjoying the longest day of the year?! We sure are!! A little fun in the sun, drinking from our bubbles tumbler, mixed with a little trivia, what a FABULOUS day! Have you emailed your answer to our FIRST question?!

What color ink does the Jonathan Adler Multi-Chevron pen write with?

If you are having a little trouble…you should know this color was a muse for Jonathan Adler not that long ago…

Email your answer to: info@lifeguardpress.com with the subject line: Jonathan Adler Summer Lovin’ Contest before midnight (CST) to win that $100 Lifeguard Press gift card!


Is it Spring yet?

Spring 2010 is finally here! Well, almost. We are so excited for the bright colors, flowers, and birds chirping . The hint of sun and longer days makes us wish for it even more. Luckily, when you work with a wonderful brand like Lilly Pulitzer, it feels like spring and summer year-round! We love  some of their new licensed items … they bring that happy, summer feeling to life! We adore the new LeSportsac  bags. Perfect for toting around all of our summer gear (and not-so-summer gear that we will pretend is!). And, have you seen the new cosmetic line from MAC? Oh la la. Inspired by Lilly Pulitzer’s prints and colors, these will look great with your new shift dress. (Amazing how a little pink nail polish can make you feel like a Palm Beach socialite!) But, we are really gushing over the new Garnet Hill bedding for Lilly Pulitzer. Now it can be summer inside the house all year!

Spring is almost here! And, with these happy and bright colors we are going to pretend that it already is.

{ Check out our site at www.lifeguardpress.com to see all of the colorful Lilly Pulitzer Stationery & Gift Items }


Sneak Preview of our Spring 2010 colors!

If you venture into our art department here at Lifeguard Press … you’ll see visions of Pantone Matching Books floating around. It is amazing how many different shades of pink and turquoise and green and yellow there are! We have most of them memorized by heart and can almost quote them all of to you in a code that will bedazzle most. If you are looking outside your window today and have the winter blues – our color swatches from 2010 are sure to make things sunny and cheery! Here is a sneak preview of the colors of the Lifeguard Press Spring 2010 product line.

Our  Lilly Pulitzer® stationery and gift collection include the fun and whimsical pinks and greens (of course!). This spring there will be splashes of yellows and blues too!

And, our newest addition of  Jonathan Adler stationery and gifts are introducing colors that are bold, modern and playful … which will include colorful patterns of blues, greens, reds, oranges and yellows!

Hopefully these colors will give you something to look forward to when the cold weather is gone. (We’re thinking about making our computer wallpaper these fun and festive swatches!)  Watch out for these colorful products coming soon!

Behind the Scenes of our photo shoot!

Photoshoots are some of our most favorite days of the year! (Also some of the most fast-paced.) We do our catalogs twice a year and a few weeks ago we photographed our Spring 2010 catalogs. In 2010 we are pleased to continue producing stationery and gifts for Lilly Pulitzer and Susan Branch. And, we are excited to announce that we will be introducing Jonathan Adler stationery and gifts to our licensed collection!

We spend the weeks before our photoshoot checking out our locations, gathering fun props (candy, paper critters, fruit loops!) and supplies. The best part? Opening the boxes of samples. After months of brain storming, chatting and designing exactly what we want … there is nothing like opening a box with the actual samples that brings all of that hard work to reality! So, we gathered up everything and headed to our locations for four fun-filled and creative days. For this catalog we choose the actual stores of our licensees to get the best sense of their brand and display the items like you, our stores, would display it. Off to the Lilly Pulitzer and Jonathan Adler stores in Los Angeles we go …

Once again, working on the Lifeguard Press catalog photoshoots were a TON of fun! We completed more than 100 shots in less than 4 days! WOW! We are back in Kentucky now, working on placing the pictures in the Jonathan Alder, Lilly Pulitzer and Susan Branch stationery & gift catalogs and can’t wait to share them with you. Watch your mailboxes … 2010 is just a month away.