Happy Birthday Lilly Pulitzer!

Today, Lifeguard Press is celebrating the classy lady who made bright colors and shift dresses part of our everyday wardrobe…Lilly Pulitzer!

It all started with a juice stand in Palm Beach 50 years ago. Lilly, a young New York Socialite, had just eloped with Peter Pulitzer and settled in Palm Beach. Looking for a fun hobby, Lilly decided to open a juice stand featuring local citrus. Her business was a hit, but all the squeezing made a mess of her clothes, so Lilly designed a dress to camouflage the stains. The result: A comfortable sleeveless shift made of bright, colorful printed cotton in pink, green, yellow and orange–the Classic Shift.

Customers loved her dress and soon she was selling more shifts than juice. She decided to stop squeezing and focus solely on selling her “Lillys.” Before long, Jackie Kennedy began wearing Lillys. Then, of course, everyone wanted one and Lilly Pulitzer® became a fashion sensation. Throughout the ’60s and ’70s, the Lilly Pulitzer line was the uniform of the affluent at play. Her stores sprang up in favorite resort towns of the jet set and Lilly’s pink and green colors became the banner of the resort lifestyle!


In celebration we are offering the Lilly Pulitzer® Cocktail Shakers on sale! Join us in wishing this fabulous lady a VERY Happy (it is not classy nor polite to reveal a lady’s age!) Birthday!

“Too Much is Never Enough”


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